I build the full wholesale outreach system for product brands - finding the right buyers, sending personalized email that lands in inboxes, and routing replies straight to your team. Built for you, live in 2 weeks.
Every system I ship turns into accounts, meetings, and revenue on your P&L. Here's what the last few quarters looked like for three of the brands I've worked with.
In one month we scaled our outreach 25× while cutting the cost per account to a tenth. Zedex built the system around our category, our buyers, and how we actually sell.
Targeted UK bars, hotels, and event caterers at a scale impossible to do manually. The system replaced months of work that a Wholesale Manager hire would have done by hand.
Reaching bartenders and cocktail bar owners across Spain, Italy, and France required category-specific outreach in their language. The system found them and reached out.
I'm Petar. I spent five years as a full-stack developer before starting Zedex. Now I build wholesale outreach systems for product brands.
I work alone. Every system you'd hire me to build is built by me, run by me, and supported by me directly. Nobody to hand you off to.
Based in Bulgaria. I work with brands across Europe, the US, and APAC.
After 30 days, here's what you have. All of it yours. All of it measurable.
A category-matched, deliverable-verified list of retailers, distributors, and wholesale buyers that fit your brand - not a scraped dump.
Dedicated domains, properly warmed mailboxes, full authentication, and ongoing monitoring - so your messages land in primary inboxes, not spam.
Your pipeline sends on schedule, throttles to protect deliverability, and routes every reply back to the right place - while you sleep.
Every lead, touch, reply, and status synced to your CRM automatically. No copy-paste, no lost threads.
Emails sent, what landed in inboxes, replies captured, meetings booked. You always know what the system is producing - the numbers, not a narrative.
Once live, the system handles finding buyers, sending emails, routing replies, and updating your CRM on autopilot. You focus on closing the replies that come in - not on running the machine.
We get on a call. I scope what you need. Two weeks later you have a system that runs.
We get on a call together. I map who you want stocking your products - which retailers, regions, store types, categories - and what's worked vs. what's been stuck.
I find and verify your buyer list, set up the email setup that gets your messages into inboxes (dedicated domains, properly warmed mailboxes, full authentication), connect it to your CRM, and plug in your outreach copy. Everything pre-tested before it goes live.
The system goes live with a small first batch. I watch how it's performing - what's landing in inboxes, what's bouncing, what's replying - and tune the system so your emails land in primary inboxes (not spam) and your pipeline stays clean.
Once the system is hitting numbers, you choose: I keep operating it monthly and expanding reach, or I document everything and hand you the keys. Either way, you own the outputs.
Your CRM, your email, your e-commerce platform - direct integrations into the stack you already run. No new software to learn, no team training, nothing to migrate.
Running on something else? If it has an API, I can plug into it.
Two ways to work with me. Pricing depends on scope - we figure that out on the call.
I build the system. I run it. You get the meetings.
Same system, packaged for your distributors to run under your brand.
15 minutes. No deck, no pressure. We talk through where your wholesale is stuck and what a system would look like for your brand. If I can't help, I'll say so.
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